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������Ƶ Trademark Usage Policy

The ������Ƶ Technologies, Inc. (“������Ƶ”), name, logos, information, images, designs, and related trademarks and service marks (together, the “������Ƶ Trademarks”), owned by ������Ƶ, are registered and/or used in the United States. All other trademarks, service marks and trade names referenced on the mx.com site are the property of their respective owners. Any use, copying, or reproduction of the ������Ƶ Trademarks is strictly prohibited without prior written permission from ������Ƶ You can reference the for the latest information on trademarked names and phrases.

������Ƶ considers the ������Ƶ Trademarks among its most valuable assets and intends to take all appropriate measures to preserve the strength and rights of the ������Ƶ Trademarks. ������Ƶ Trademarks are in various forms and may include, by way of example only, letters, words, logos, designs, images, trade dress, slogans, colors, sounds, or the like, whether registered or unregistered.

You may reference ������Ƶ products and services using the ������Ƶ Trademarks, so long as such references are: (1) truthful, fair, and not misleading, and (2) comply with stated policies and guidelines, including these Guidelines, which may be modified from time to time by ������Ƶ at its sole discretion. The ������Ƶ Trademarks should never be used in a way that could cause anyone to wrongly believe that you are affiliated with ������Ƶ or its affiliates, or that your products or services are offered, endorsed, or sponsored by ������Ƶ or any of its affiliates.

Your use of content on mx.com or of any of the ������Ƶ Trademarks constitutes your acknowledgement that ������Ƶ is the sole owner of the ������Ƶ Trademarks. If you do not agree to these terms, do not copy, download, or use any of this content or the ������Ƶ Trademarks.

Guidelines Applicability

These ������Ƶ Brand Guidelines (the “Guidelines”) apply to ������Ƶ employees, clients, licensees, consultants, authorized resellers, outside vendors, strategic partners, and other third parties, unless other specific trademark usage guidelines have been provided to you in a separate license agreement.

Content Policy

������Ƶ is the owner of all product images, videos, information, and other content provided on mx.com, unless specifically stated otherwise. All ownership rights in these materials and in the ������Ƶ Trademarks will remain with ������Ƶ.

Third parties are permitted to leverage content for editorial purposes with appropriate attribution and links back to the original content on mx.com. You may not use content on mx.com in connection with the advertisement, promotion, or sale of any non-������Ƶ products or services, unless prior written approval is obtained from ������Ƶ for such usage.

Content on mx.com and the ������Ƶ Trademarks are provided “as is” and without any warranties of any kind either express or implied or statutory. ������Ƶ will have no liability whatsoever for your use of content on mx.com or the ������Ƶ Trademarks.

Brand and Trademark Usage

In any instances where you leverage ������Ƶ Trademarks or other distinct ������Ƶ brand elements, you must always follow the below guidelines for proper usage unless otherwise permitted by ������Ƶ in advance and in writing to deviate from these rules.

General Guidelines

• Don’t display an ������Ƶ brand element or trademark as the most prominent element on your web page or content, or in a manner that implies a relationship or affiliation with, sponsorship, or endorsement by ������Ƶ, or that can be reasonably interpreted to suggest content has been authored by or represents the views or opinions of ������Ƶ, without prior written permission from the ������Ƶ team.
• Don’t use an ������Ƶ brand element or trademark in a manner that can be construed as misleading, unfair, defamatory, libelous, disparaging, obscene, pornographic, or otherwise objectionable to ������Ƶ, ������Ƶ products or services, or any other person or entity, as determined at the sole discretion of ������Ƶ.
• Properly identify each ������Ƶ Trademark (with ®, ™, or as applicable). In written materials, the appropriate symbol must be used with the first or most prominent appearance of the ������Ƶ Trademark in headlines and the first time the ������Ƶ Trademark appears in body text. This appropriate symbol also should be used on each subsequent page if the topic is different or if the pages can be separated and distributed independently. If the materials or web page includes a properly licensed ������Ƶ logo, which already includes the appropriate trademark symbol, it is not necessary to include a trademark symbol after the word “������Ƶ” in the text of that material or web page.
• Include a proper trademark attribution statement crediting ownership of the trademark to ������Ƶ. The correct trademark attribution statement is: “[List of marks referred to or used, with “������Ƶ” first] are trademarks or registered trademarks of ������Ƶ Technologies, Inc. or its affiliates in the U.S. and/or other countries. Other names may be trademarks of their respective owners.”
• You may not include any ������Ƶ Trademark in your company name, product or service name, social media profile, or domain name.
• Do not abbreviate or alter the spelling of ������Ƶ Trademarks.
• Set ������Ƶ Trademarks apart from surrounding text by using boldface type, italics, capital letters, underscoring, or quotation marks.
• Use ������Ƶ Trademarks only as adjectives, never as nouns, verbs, or in the possessive form, except when using “������Ƶ” as a trade name for ������Ƶ Technologies, Inc.
• When using “������Ƶ” as a trade name, “������Ƶ” should not be followed by a trademark symbol or a generic descriptor and may be used in the possessive form. When used within a document, the first reference to the trade name or company name should be “������Ƶ Technologies, Inc.” Subsequent references may use “������Ƶ.”
• You may not use the ������Ƶ Trademarks as or in connection with Google AdWords, AdWords Express, or any other similar online advertising service.

������Ƶ Logo

• Use only approved master artwork received directly from ������Ƶ.
• Do not alter or distort the appearance of the logo or design mark and do not add your own design elements or colors or change the font. The ������Ƶ logo and design marks should always look sharp, clean, and well-produced.
• Our primary logo is ������Ƶ Black (HEX #000000) on white background. You can .
• To preserve the integrity of the ������Ƶ logo, always maintain a minimum clear space around the logo. This clear space insulates the ������Ƶ logo from distracting visual elements, such as other logos, copy, illustrations or photography.
• Always include the registered trademark except in instances where the logo is reduced to 0.5 inches or smaller.
• Do not distort the proportions of the logo or use random colors, fills, or outlines outside of approved ������Ƶ colors. Don’t place the logo over complex backgrounds.
• Co-branding uses of the ������Ƶ logo must include ample clear space between the two logos. The ������Ƶ logo should not be re-colored or merged with any other logos in co-branded materials. All co-branded materials must be reviewed and approved in advance by ������Ƶ.

Brand Colors and Imagery

• For a full list of ������Ƶ primary, secondary, and gradient brand colors, along with RGB, CMYK, and HEX colors, .
• Any use of photography should maintain realistic and natural colors. Avoid filters, added lighting, too much contrast, or edits that make images appear too warm/red or cool/green.

Typography

• Our primary typeface is Inter. It must maintain its shape and uniformity. Do not kern, scale, or distort in any way.

Brand Voice and Writing Style

• Our core brand characteristics are used to inform how we write and talk about ������Ƶ. These characteristics are: Bold, Genuine, Grounded, and Friendly.
• The ������Ƶ team follows AP Style by default, with some key exceptions including the use of the Oxford comma. Unless otherwise directed, use AP Style in all instances.

Use of ������Ƶ Trademarks in Publications, Seminars, and Conferences

• You may display or refer to ������Ƶ word marks in the titles or subject matter of books, magazines, periodicals, publications, seminars, and conferences, subject to the below requirements:
• Your use must adhere to these Guidelines and must be necessary because of the subject matter of the publication, seminar, or conference.
• The use must not damage ������Ƶ's reputation or goodwill in the ������Ƶ Trademarks and must reflect positively on ������Ƶ.
• Your name, logo, trademarks, or trade name must be displayed more prominently than the ������Ƶ word mark on all of your printed materials in connection with the publication, seminar, or conference. You must conspicuously disclaim any and all sponsorship, affiliation, or endorsement by ������Ƶ on all publications and/or printed materials in connection with the publication, seminar, or conference.
• You must provide the trademark attribution notice described above under “General Guidelines.”